Social Media Warfare For Real Estate Agents

Hey Real Estate Agents, You're Doing It Wrong!

Real estate agents have bad social media habits. Every real estate agent or agency is the same. They create an account on Facebook, MySpace, Twitter or some other social network then start spamming addresses they have for sale. This can't honestly be working, so why do you do it? The most common answer, "I don't know. I saw other people doing it so I thought it must work." Ouch.

Loosing the Social Media War

Social Media Warfare For Real Estate Agents

No one gets on Facebook or Twitter to shop. People are on Facebook, Twitter, and other social networks to socialize with friends, play games, and have fun. If you want your business to succeed in social media you need to find a way to make it fun or people will ignore you. Social media is for being social; it is not an ad in the classifieds.

Imagine if you were at a coffee shop having a drink with friends and a stranger walked up and tried to sell you something. You would probably dismiss them then try to ignore them so that they didn't talk to you again. Interrupting someone's social time with a hard pitch doesn't work well, but that's what most real estate agents are doing on social networks.

You will fail on social network websites if all you do is advertise. That doesn't mean that you can't use social networks for business or that businesses don't benefit from social sites. Social media is a powerful marketing tool, but you have to use it correctly or you're wasting your time.

Home Buyers and Social Media - Understanding Your Audience

The average home buyer is only interested in buying homes once every few years. Your posts (homes for rent / sale) instantly become boring to us once we've found a place to live. If your posts are boring to us and don't benefit us then we will remove you as a connection, block you, flag you as spam, or ignore you.

Finding new customers is harder than keeping existing customers. If you want to keep us as contacts and get referrals from us then you need to appeal to us even when we aren't looking for a place to live. Real estate agents are too self serving in social media. That is why you have such a hard time making and keeping good social media contacts, which makes it harder for you to build new connections and get referrals.

Social Media Battle Tactics for Real Estate Agents

Real estate agents need to do three things differently with social media.

Don't only post the properties you have for sale or rent. Make house hunting more fun. STOP TYPING IN ALL CAPS AND USING EXTRA PUNCTUATION.!.! IT'S AMATURE!!!!!!!!!!!!

1) Stop only posting your classified ads. Instead post things that are beneficial to home owners and people that are thinking about buying a home. Anything valuable that you can offer as a social contact before and after we buy a home from you will work. If you are valuable to us then we won't delete you, we'll read your posts occasionally, we're more likely to recommend you, and you have a better chance of still being on our contact lists the next time we move.

Examples of good post topics...

CITY NAME announces plans to extend the freeway. Learn how to fix a slow drain - short DIY home repair video on YouTube. Just how much do energy efficient light bulbs save on your electric bill? CITY NAME will be opening a recycling center next month. How often do you need to change the air filters in your home? The grand opening of the new Home Depot on STREET CORNER is this weekend. STUDENT from LOCAL SCHOOL is nationally recognized for his science project.

The examples above are not only useful and interesting to us, they also sell the community. If I'm sold on the community then selling me a house in the community is a lot easier. Post about things that we care about, not just what you care about. You can still post the homes that you have for sale, but mix it up to bring some life to your social media.

2) Make house hunting more fun. You can use social media for direct marketing, but you have to make it fun to be effective. Here's a freebee...

Post a riddle on your social networks and leave clues at each of the houses you have in a certain area. The first person to reply to your post with the correct answer to the riddle gets their application fee waived. In order to solve the riddle we will need to gather clues from each of your houses in that area. If we already planned on house hunting the day your contest starts which houses do you think we will be visiting first, yours or your competitors? This is just one example of how to get people to focus on your houses when they go house hunting while making your social media fun.

Use the same social media to promote the contest in advance. If no one replies to your riddle contest then that tells you loud and clear... You might have lots of friends, fans, and followers, but they're all ignoring you.

3) READING HEADLINES OR SENTENCES IN ALL CAPS IS ANNOYING. Typing in all caps or adding unnecessary punctuation will not get people to listen to you. People are actually less likely to read something online if they know its blatant advertising and all caps SCREAMS poor advertising.

Recap - How Real Estate Agents Should Use Social Media

Social media is for being social; it is not an ad in the classifieds. You will fail in social media if all you do is advertise. If all you post on social media is your listings then you are wasting your time. Post things we (home owners) care about, not just what you care about. Make your marketing fun for us.

The most interesting, important, and fun information is on the front page, not in the classifieds.

Social Media Warfare For Real Estate Agents
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Acclaimed web consultant and social media expert David Kirkland covers the social media tactics and strategies of real estate agents in this Nerd Warehouse exclusive guest post. Originally posted at: http://twitter.nerdwarehouse.com/

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Social Media Marketing Plan

Do you know how to Leverage your social media marketing plan to maximize your business exposure to the internet?

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Social networking is the latest revolution in online advertising and it continually surprises me how few leverage its potential. It is relatively simple to set up and once you reach critical mass, the results from social media marketing are awesome.

Read on to find steps on setting up your social network.

Social Media Marketing Plan

1. Set up a business page on Facebook. This is relatively simple to achieve. Sign up to Facebook and set-up a personal page. You would then set up your social media marketing page by establishing either a group or a page. My personal recommendation is to set up your social media marketing plan as a page. Complete as much information in the business information tabs as possible and remember to link back to your main website.

2. Set up a profile on twitter. Go to the Twitter home page and select "New User". Twitter is currently the fastest growing community on the internet. Complete the relevant information and verify your account. The next step is to search twitter for users interested in similar ideas as your business. There are a number of options you can target your social media marketing prospects, from your contacts lists to keyword searches. Take your time and add as many new contacts as time permits.

3. Visit LinkedIn and make a new profile. Linked in often gets users searching for individuals/business for work so it is key to make sure that you completely fill out the details required for a complete profile. This will leverage your social media marketing opportunity and ensure your LinkedIn prospects know what you are about.

4. Join Digg and begin to submit the pages of your website to the Digg Community.

5. Join StumbleUpon and submit pages from your website. This is one of the largest source of traffic early in your websites development and it is important that you maximise the power this resource has to offer to leverage social media marketing.

6. Add buttons to your website that will enable you to link from your website to each of these to your Social networking profiles. there are widgets and banners available at each of the Social Network Marketing sites that you can simply cut and paste into your website to Leverage the Power of this Medium

If you follow these 6 steps to Social Media Marketing you will be well on your way to leveraging the power of this marketing strategy.

Social Media Marketing Plan

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Impact of Social Media on Society

"Do you have Facebook?"
"Yes, of course. But I don't think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well."
"Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook."
"Bro, I saw your comments about the YouTube video that I've posted in my blog. I'm happy that you are also deeply moved by the 'Dancing Peacock Man' as well."

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Social media or "social networking" has almost become part of our daily lives and being tossed around over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely than the conventional media. The power of define and control a brand is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (e.g. condominium, credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the game of) competition.

In January 2010, InSites Consulting has conducted an online survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on social networking. More than 90% of participants know at least 1 social networking site and 72% of participants are members of at least 1 social networking site. On the average, people have about 195 friends and they log in twice a day to social networking sites. However, 55% of the users cannot access their social network websites at work. In the past, not many adults were able to make more than 500 friends, but with social media, even a child or teenager can get to know more than 500 people in a few days by just clicking the mouse. Social media has devalued the traditional definition of "friend" where it means trust, support, compatible values, etc. Although we get to know more people, we are not able to build strong bond with all the people whom we met as our available time is limited. Hence, there is an upcoming social trend of people with wider social circles, but weaker ties (people we don't know very well but who provide us with useful information and ideas).

Impact of Social Media on Society

Social media also influences people's buying behaviours. Digital Influence Group reported that 91% of the people say consumer reviews are the #1 aid to buying decisions and 87% trust a friend's recommendation over critic's review. It is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. With the prevalence use of social media, there is numerous news related to it from the most viewed YouTube video on "Armless pianist wins 'China's Got Talent'" to Web-assisted suicide cases (e.g. New Jersey college student who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as a society?

Positive Effects of Social Media

Besides having opportunity to know a lot of people in a fast and easy way, social media also helped teenagers who have social or physical mobility restrictions to build and maintain relationships with their friends and families. Children who go overseas to study can still stay in meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive outcomes from these technologies.

In 2008, President-elected Obama won the election through the effective use of social media to reach millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social media platforms and their websites. Obama and his campaign team fully understood the fundamental social need that everyone shares - the need of being "who we are". Therefore, the campaign sent the message as "Because It's about YOU" and chose the right form of media to connect with individuals, call for actions and create community for a social movement. They encouraged citizens to share their voices, hold discussion parties in houses and run their own campaign meetings. It truly changed the delivery of political message.

Obama campaign had made 5 million "friends" on more than 15 social networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents were found by people, the Obama campaign spent .5 million on Google search in October alone, 0,000 on Advertising.com, 7,000 on Facebook in 2008, etc. Currently, Obama's Twitter account has close to 6 million followers.

In 2010, after the earthquake happened in Haiti, many of the official communication lines were down. The rest of the world was not able to grasp the full picture of the situation there. To facilitate the sharing of information and make up for the lack of information, social media came in very handy to report the news about the affected area on what happened and what help was needed. Tweets from many people provided an impressive overview of the ongoing events from the earthquake. BBC covered the event by combining tweets from the work of its reporter Matthew Price in Port-au-Prince at the ground. Guardian's live blog also used social media together with the information from other news organisations to report about the rescue mission.

It has been two years since CNN officially launched iReport as a section of its website where people can upload video material, with contact information. During the Haiti crisis, CNN had published a range of social media material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently compared to unverified contents. On Facebook, a group, named "Earthquake Haiti", was formed to show support and share updates and news. It had more than 14,000 members and some users even pleaded for assistance to the injured Haitians in the group. Using email, Twitter and social networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to map reports sent by people from Haiti.

The most impressive part of the social media's impact on Haiti is the charity text-message donations that soared to over million for the victims in Haiti. People interested in helping the victims are encouraged to text, tweet and publicize their support using various social networking sites. The Global Philanthropy Group had also started a campaign to ask wealthy people and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid workers and donors to post on her blog regarding to choosing which charitable organisations to support. In the meantime, donors were asking questions in Twitter, Facebook and blogs about their donations and endorsements of their favourite charities. After every crisis, the social media for social cause becomes a more effective medium to spread the word.

Negative Effects of Social Media

There are always two sides of every coin. Social media is just a tool or mean for people to use. It is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt others). Pew Research Center's Internet & American Life Project and Elon University's Imagining the Internet Center conducted a study on "The Future of Online Socializing" from the highly engaged, diverse set of respondents to an online, opt-in survey consisted of 895 technology stakeholders and critics. The negative effects presented by the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in social connection exposes private information; the internet allows people to silo themselves, limiting their exposure to new ideas; and the internet is being used to engender intolerance.

Some respondents also highlighted that there will be development of some new psychological and medical syndromes that will be "variations of depression caused by the lack of meaningful quality relationships", and a "new world society". The term, "Social Networking", has begun to deceive the users to believe they are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently does not convert into social skills. People become dependent on the technology and forget how to socialise in face-to-face context. The online personality of a person might be totally different from his/her offline character, causing chaos when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly represent their real-life characters. It is more enticing for people to type something that others want to hear than saying the truth.

Besides the "friendship", creators of social networking sites and users redefine the term, "privacy" in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes a video from his/her social network, someone might have kept it and then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking and the files can reappear at the worst possible time. In 2008, a video of a group of ACJC students hazing a female student in school on her birthday was circulated and another video of a SCDF recruit being "welcomed" (was hosed with water and tarred with shoe polish) to a local fire station made its way online.

Much news has been reported about online privacy breach in Facebook and Facebook is constantly revising their privacy policy and changing their privacy controls for the users. Interestingly, even when users delete their personal information and deactivate their Facebook account, Facebook will still keep that information and will continue to use it for data mining. A reporter asked whether the data will at least be anonymized. The Facebook representative declined to comment.

In the corporate world, human resource managers can access Facebook or MySpace to get to know about a candidate's true colours, especially when job seekers do not set their profiles to private. Research has found that almost half of employers have rejected a potential worker after finding incriminating material on their Facebook pages. Some employers have also checked the candidates' online details in Facebook pages to see if they are lying about their qualifications. Nowadays, younger generations have a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.

Impact of Social Media on Society

Raymond Tay
Founder & Trainer of Leader's Wheel LLP

Having strong interest in personal development and helping others.

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Generating Quality Leads for Your MLM Online Business

How to generate quality leads for your MLM Online business is a great question to ask yourself even before you start spending money on advertising or buying leads. A lot of leads can be obtained for free, if you know what you are doing.

Let's firstly take a step backwards and ask ourselves why do we even want to generate leads in the first place?

Social Media

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Over the years the online business industry has received a lot of criticism, mainly due to the over hyped promises of tons of money, holidays, flashy cars and freedom. Unfortunately like any other industry there are fraudsters and scammers out there that you need to beware of. A very small percentage of people have ever achieved a high level of success in an online business however this figure is somewhat distorted due to the fact the 97% of online businesses are started with no training, no mentor and the owner gives up within the first 3 months.

Generating Quality Leads for Your MLM Online Business

That does not make all online business opportunities bad! So, what is going to make one online business separate itself from the pack?

The answer is traffic. The higher the number of visitors to your website, the higher the number of leads that you will generate and at the end of the day, the higher the number of leads, the more sales and profit you will make.

The main 2 benefits of lead generation are:

1. You do not have to approach and sell to your family and your friends. You also do not need to promote your product to anyone who is not interested and ruin your reputation of credibility.

2. You can automate your lead generation and sales by leveraging the power of the internet and an email autoresponder system. Both of these will work 24 hours per day, 7 days per week, even while you are sleeping!

So now that we've discussed a couple of the benefits of lead generation, let's take a look at some of the key facts that you need to understand when analysing your leads.

1. Are they responsive? When you are marketing to your leads via email you need to pay attention to the number and percentage of your leads that are firstly opening your emails, and secondly that are clicking on the links in your emails. This will tell you how responsive your leads are and if you pay attention to which emails are getting more opens and clicks, you will also be able to see which writing style is the most effective.

2. What is your cost per lead and per sale? Obviously if you are generating free traffic and free leads then this does not apply. Not only do you need to know that cost per lead from your paid marketing methods, you also need to know the cost per sale. There is no point getting 1000 cheap leads if they are not buying so ultimately the cost per sale is the important thing here. Once you know this you will discover where you should be focusing your marketing attention.

3. Are they repeat buyers and what contact is required?

Repeat buyers is a no-brainer, you want these! In terms of contact, if you are using your autoresponder effectively and utilising social media like blogging, Facebook and twitter then you will never (or very rarely) actually have to speak to or meet your leads! This is all automated and done via the internet in your own time as your market is worldwide.

These are some of the more important things you need to know about MLM and online business lead generation. Be careful when paying for your leads and track your results carefully.

Generating Quality Leads for Your MLM Online Business

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Top 5 Christian Social Networking Sites

Social networking is about communities. But with the freedom of expression, profanity, and pornography rampant on the internet, many Christians are looking for social networking sites to uphold a certain level of standards.

I've compiled a list of the Top Christian Social Networking Sites on the web today.

Social Media

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1. Tangle.com

Top 5 Christian Social Networking Sites

Tangle is about expression. A place where you can personalize and express what makes you, you. Tangle allows those to share content (albeit first reviewed by the customer care team) including videos, music, photos and other material. It's video portion (formally known as GodTube) was ranked in value at million from GLG Partners (quite a far shy from the .6B tag of YouTube)...is a cult favorite.

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2. Xians.com The myspace equivalent for Christians. This faith based Social Networking Sites mirrors the mega-phenom Myspace by allowing you to make friends, shout out, rank, post blogs, even chat on forum and group listings. Music, videos, and games round out the mix of Godly fun. It's a members only site with free registration.

3. Mychurch.org

When looking at Christian Social Networking sites, you can't leave out those focused on the church. Mychurch.org offers free social networking for Christian Churches. You can create a network for your church, share photos, invite members, even post last Sunday's sermon. Essential for linking this web 2.0 crazed nation we have together.

4. FaithLight.com

FaithLight gets my nod for the prettiest design and easiest to navigate, not only does it contain my essentials to make this list (a way to connect with individuals and share media *photos, video, audio*) there is also a large focus on the Bible and prayer requests. FL has a fully trained Christian staff that is also very dedicated to keeping the act of making new friends, a safe one.

5. Loveandseek.com

I couldn't resist. This premier online dating service is for our Christian singles. We know it's hard to meet people online, and I'm a living proof that Loveandseek.com really works. My husband and I met on that site! Post a profile, browse for free, even interact via live video and chat.

You can initiate contact for free and even communicate anonymously to start.

Top 5 Christian Social Networking Sites

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All Industries Are Going Social

The most impressive thing about Facebook isn't how much success it's had in its six years of existence, nor is it how young its founder, Mark Zuckerberg (26) is, although both those facts are nothing short of astounding. No, what makes Facebook so impressive is that its very nature is based on a fundamental component of human behaviour, and because of that, will always be relevant.

Welcome to the world of social media marketing. Channels like Facebook began as an easy and friendly way for friends to communicate and share information with each other, but as businesses begin to plug these channels into their websites they are noticing an increase in sales and brand awareness. As a result, more industries are following suit.

Social Media

If Levis jeans comes out with a new style of trousers and I "like" them, it will show up on my Facebook homepage, for all of my friends to see. This might draw their attention to the jeans, or for those who trust my sense of fashion, encourage them to buy a pair of their own. As human beings, our decisions are guided by outside influences. Those influences might be society, government, family, or friends. Ultimately though, they all come back to our peers and what they are doing.

All Industries Are Going Social

While the impact of social plug-ins for consumer brands are obvious, this revolution also applies to B2B companies. A good way to excel in this area is through online content. Today companies are increasingly investing time and money into blogs as a way to articulate their business and the people who work within it. Moreover, blogs are a great way to share information, have open discussions and add value to real conversations that are taking place about your industry. Blogs are designed in a way where readers can freely add comments, or simply "like", "tweet", "digg", or share the post in some way. Again, this action will be visible to the respondent's followers, who in turn will be more likely to follow the link and read the post themselves, thus spreading brand awareness and giving companies the opportunity to present themselves as thought leaders.

Will there still be room for traditional advertising? Traditional advertising tends to express messages that are unattainable (ie. a supermodel rolling in wet sand topless to advertise a pair of jeans- I don't look like her, nor does anyone else I know, and I certainly can't think of a time I might find myself in that situation). But brands still need these ads to invoke a feeling of aspiration, one which time has proven, makes people want to buy. The next step though is for real people to spread the word (because people will always believe each other more than a brand message). Social media marketing therefore doesn't eliminate the need for traditional advertising, it compliments it.

So, what makes Mark Zuckerberg and his company so impressive? It's not how big or current it is, but how relevant it will always be.

All Industries Are Going Social

Adaptive Consultancy is an internet marketing London company specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. www.adaptiveconsultancy.com/internet-marketing/

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How Social Media Consultants Help in Building Good Social Network?

By connecting with people you can certainly earn money. Online social networks like Flixster, Facebook, Orkut, hi5, LinkedIn, MySpace, WAYN, Skyrock and others have grabbed the attention of many. There an easy way to connect to their old friends and relive the memories or past, peer-to-peer connectivity and develop strong business relationship. Easily one can post messages, upload photographs, videos, interact by forming communities and groups. Beside this the on the various networks, user

(1) Can make a public or private profile,
(2) Generate and share content, and
(3) Without any fear connect with others within or across networks.
(4) Manage their lives
(5) Entertain them
(6) Form Groups

Social Media

Whenever one person gets added on these networks, the owner of the social network sites gets money. It's a chain reaction and the above-mentioned things are marketing ricks adopted by the organization to earn money. Are you interested to build your own social network and earn money by connecting with people? If yes then hire a Social Media Optimization Consultant, India.

How Social Media Consultants Help in Building Good Social Network?

To meet the varied needs of the net users, there are different types of social networks available. For example, if you are interested in travel and lifestyle, then Wayn is their but if you are looking for a network, where you can meet he old pals and personally interact with people, then Orkut, hi5 are there. If you want to build a strong professional network, then LinkedIn is there.

These social networks help in meeting the needs of the people successfully. Seeing the popularity of the existing ones, there are many new social networks also emerging. The different Social Media Optimization consultant India offers people who want to have their own social network with the competent services. This includes making the site with features like personal scraps, discussion forums, comments, writing blogs, etc. Further to popularize your network they send mails, SMS alerts and use other SEO means and ways for website promotion.

You would have been receiving emails to connect to them. We even join them very curiously; do you know the reason why? It's the human tendency to know what happening in other's life. You won't believe, but just think if your friend has become the CEO of a good company and you didn't know but one of the common friends knows and contact him for job, gets the job at a better profile and salary package, you will be at the loss. So the social networking sites will give you the updates and help you in approaching the person at the right time. Hence, one can say they are less time consuming in comparison to old methods of communicating (telephone, mails, etc.) with people. In addition to this you can leave a message as per the time available and also talk to you at leisure.

Further you can make new friends and gain significant information about them through these networks. The various Social Media Optimization consultants across India, work forward to provide something new every time to their valuable customers. If you have plans to have your own social network site, contact them now. They have the experience of handling such task very effectively.

How Social Media Consultants Help in Building Good Social Network?

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