Thursday, December 27, 2012

Human Resource Information System - HRIS

Human Resource Information Systems

The purpose of this paper is to identify other companies who have faced similar human resources issues in regards to information technology. Through benchmarking different companies we can learn how other companies have handled certain human resources issues related to information technology, information systems, new technology, and data security. An overall analysis has been completed using research on IBM Europe, Ameriprise Financial, Terasen Pipelines, Shaw’s Supermarkets, CS Stars LLC, IBM, WORKSource Inc., and Toshiba America Medical Systems, Inc. This paper also includes eight synopses of companies facing similar issue to those in the reading.

New Technology

Human Resource Information System - HRIS

With the changing world and constant new technology that is available, managers need to be aware of the technology that will increase effectiveness in their company. Human resource information systems (HRIS) have increasingly transformed since it was first introduced at General Electric in the 1950s. HRIS has gone from a basic process to convert manual information keeping systems into computerized systems, to the HRIS systems that are used today. Human resource professionals began to see the possibility of new applications for the computer. The idea was to integrate many of the different human resource functions. The result was the third generation of the computerized HRIS, a feature-rich, broad-based, self-contained HRIS. The third generation took systems far beyond being mere data repositories and created tools with which human resource professionals could do much more (Byars, 2004).

Many companies have seen a need to transform the way Human Resource operations are performed in order to keep up with new technology and increasing numbers of employees. Terasen Pipelines moved its headquarters from Vancouver to Calgary to be closer to the oil and realized a major growth in employees. In the past recording keeping was done on paper and with spreadsheets. Mangers at Terasen realized that there was a need to change to a more computerized system and looked into different HRIS vendors. By making the move to a HRIS system, Terasen is able to keep more accurate records as well as better prepare for future growth. Another company that saw the benefits of keeping up with new technology is WORKSource Inc. To meet the challenge of handling 100 new employees, WORKSource Inc. acquired Web-based technology programs from GHG Corp. like electronic pay stub, electronic timesheet software, time-off system, and human resource information system (“Tips,” 2006). By adapting these new programs, WORKSource was able to reduce waste and cost.

The Internet is an increasingly popular way to recruit applicants, research technologies and perform other essential functions in business. Delivering human resource services online (eHR) supports more efficient collection, storage, distribution, and exchange of data (Friesen, 2003). An intranet is a type of network used by companies to share information to people within the organization. An intranet connects people to people and people to information and knowledge within the organization; it serves as an “information hub” for the entire organization. Most organizations set up intranets primarily for employees, but they can extend to business partners and even customers with appropriate security clearance (Byars & Rue, 2004).

Applications of HRIS

The efficiency of HRIS, the systems are able to produce more effective and faster outcomes than can be done on paper. Some of the many applications of HRIS are: Clerical applications, applicant search expenditures, risk management, training management, training experiences, financial planning, turnover analysis, succession planning, flexible-benefits administration, compliance with government regulations, attendance reporting and analysis, human resource planning, accident reporting and prevention and strategic planning. With the many different applications of HRIS, it is difficult to understand how the programs benefit companies without looking at companies that have already benefited from such programs.

One such company is IBM. IBM has a paperless online enrollment plan for all of its employees. Not only has the online enrollment saved the company 1.2 million per year on printing and mailing costs, the employees enjoy working with the online plan. "Since we began offering online enrollment, we've learned that employees want web access," Donnelly [Senior Communications Specialist] says, so they can log on at home rather than through the company intranet. So the company has been working to put in place a web-based enrollment system that employees and retirees can access from anywhere (Huering, 2003). By utilizing the flexible-benefits application HRIS has to offer, IBM was able to cut costs and give employees the freedom to discover their benefits on their own time and pace.

Another company that has taken advantage of HRIS applications is Shaw’s Supermarkets. In order for Shaw’s to better manage its workforce, the company decided it was time to centralize the HR operations. After looking at different options, Shaw’s decided to implement an Employee Self Service (ESS) system. The use of self-service applications creates a positive situation for HR. ESS gives HR more time to focus on strategic issues, such as workforce management, succession planning, and compensation management, while at the same time improving service to employees and managers, and ensuring that their data is accurate. With this solution, employees have online access to forms, training material, benefits information and other payroll related information (Koven, 2002). By giving employees access to their personal information and the ability to update or change their information as needed, HR was given more time to focus on other issues. Understanding the different applications HRIS has to offer will give companies the chance to increase employee efficiency and reduce costs.

Measuring the Effectiveness of HRIS

The evaluation should determine whether or not the HRIS has performed up to its expectations and if the HRIS is being used to its full advantage (Byars & Rue, 2004). One of the most significant challenges faced by public personnel executives today is measuring the performance of their human resources information system (HRIS) In order to justify the value-added contribution of the HRIS to accomplishing the organization's mission (Hagood & Friedman, 2002). Implementing an HRIS program may seem a necessary stem for a company, but unless it will be an effective tool for HR operations, it will not help increase efficiency and may hinder it instead.

One company that implemented a HRIS system is Toshiba America Medical Systems, Inc. (TAMS). TAMS put all employee benefits information online and created an open enrollment option when TAMS changed healthcare providers. Almost immediately upon rolling out the UltiPro portal [new HRIS technology] to employees, TAMS began seeing improvements, with an estimated 70% increase in open enrollment efficiency (Wojcik, 2004). By determining the efficiency of the new program, TAMS was able to realize the benefits of the new HRIS system.

Security of HRIS

The privacy of employee information has become a major issue in recent years. With identity theft becoming a common problem, employees are becoming more sensitive about who sees their personal information, and the security it is kept in. By making sure employee information that is kept in the HRIS is relevant to the company and making sure there is limited access (password protection) to such information, companies can make its employees more secure with the safety of their information. Whether electronic or paper, employee files deserve to be treated with great care. Establishing security and end-user privileges calls for a balance of incorporating, HR policy, system knowledge and day-to-day operations (O’Connell, 1994).

One company that faced a major security issue was CS Stars, LLC. CS Stars lost track of one of its computers that contained personal information that included names, addresses and social security numbers of workers compensation benefits. The bigger problem was that CS Stars failed to notify the affected consumers and employees about the missing computer. Though the computer was retrieved and no information seemed to have been harmed, many employees lost their sense of security with the company. New York's Information Security Breach and Notification Law, effective in December 2005, requires businesses that maintain computerized data which includes private information to notify the owner of the information of any breach of the security of the system immediately following discovery, if the private information was, or is reasonably believed to have been, acquired by a person without valid authorization (Cadrain, 2007).

Another company that experienced a breach in security is Ameriprise Financial. In late 2005, a computer that contained personal information on clients and employees was stolen. Because many of the employees at Ameriprise take their computers between work and home, the company determined there was a need to put more security into those computers. Ameriprise made sure all employees had the new security suite installed on their computers. By responding quickly to the need for more security, Ameriprise made sure all information is being kept secure. Making sure employees information is kept as secure as possible there will be more trust in the company and the HR employees working with that information.

Conclusion

IBM, Terasen Pipeline, CS Stars LCC, and Toshiba America Medical Systems, Inc. are good examples of companies facing issues similar to human resources information technology and human resources information systems. All of these companies know the importance of new technology, human resources information systems, and data security. The remainder of this paper provides synopses of more companies facing human resources issues, how the company responded to the issues, and the outcomes of the company’s responses.

Companies Benchmarked

IBM Europe

The Situation:

IBM is a global organization offering research, software, hardware, IT consulting, business and management consulting, ring and financing. It employs around 340,000 people, speaking 165 languages across 75 countries, and serving clients in 174 countries. In January 2007, IBM established a separate “new media” function within its corporate communication department. IBM main goal is to educate, support, and promote programs that utilize social media. IBM Europe decided to expand internal communication by blogging guidelines. The recognition was that blogging was already happening among IBMers, just in an unregulated way. In a similar way, institutionalizing a function to deal specifically with new media is not a corporate move, or establishing from scratch. It’s a response to the issues already emerging in the company. Now that those technologies are here, people are using them, they’re growing and there here to stay-we’re just going to put some structure around them so that we can try to optimize their use.” The users decide what technologies they want to use and how they want to use them. That main idea is that IBM understands that they must remember to respect the fact that social media are social. IBM had the need to connect its 340,000 global employees more effectively.

The Response:

IBM’s intent around social media has now been officially formalized. From January 22 2007, the company established a separate “new media” function within its corporate communication department. “Its remit: To act as expert consultants inside and outside IBM on issues relating to blogs, wikis, RSS and other social media applications. The main idea is to educate, support and promote programs that utilize these tools. IBM has a history of being a t the forefront of technology based corporate communication. From the multimedia brainstorming “WorldJam” that made news headlines back in 2001 in which 50,000 employees worldwide joined a real time, online idea-sharing session about the company’s direction. IMB has always prepared itself to use breakthrough technologies to establish a two-way dialogue with its employees. The need for social media was necessary and could no longer wait.

The Outcome:

In the last few years IBM has been recognized as being the vanguard of social-media use: IBM was on of the first Fortune 500 companies to get behind collaborative wikis, published internal blogging guidelines as far back as 2003, and is now moving fast beyond RSS and podcasts into videocasting and “virtual world” technologies like Second Life. The intranet search facility extends to all areas of the site, including new media aspects. When an employee logs onto their portal an executes a key word search, the results they get back not only come from the main intranet pages, but include results from IBM forums, wikis, blogs and podcast/videocasts tags. IMB has an understanding that employees are no longer staying in a company their entire lives. It’s just not like that any more. In Belgium for example over 50 percent of 2,300 employees have been there fewer than five years. The company has come to the conclusion that with an increasingly young and mobile workforce, the likelihood is that an employee population full of a younger generation, for whom these tools are part and parcel of life, is not that far away. In years to come IBM will have to deal with employee base for which blogging is just the natural way to interact over a web platform. IBM has created centralized platforms for most tools that fall under its remit, which includes wikis. For Philippe Borremans, new media lead Europe for IBM, has the potential business applications of a wiki cover two broad benefits: Collaborating and knowledge sharing. IBM has scored some notable successes on both fronts in the near 5000 wiki pages now up and running in the organization. The company has been a huge pick-up in interest in podcasting over the last 18 months writing can seem such a technical skill, whereas people feel they can talk more freely than they can write. One of the most consistently popular IBM podcasts, with over 20,000 downloads a week.

Ameriprise Financial

The Situation:

The Department of Justice survey estimates that 3.6 million U.S. households were victims of identity theft in 2004. Trafficking in personal date goes beyond U.S. borders: the New York Times reports that stolen financial information is often distributed among participants of online trading boards, and the buyers are frequently located in Russia, Ukraine, and the Middle East. One reason clients are concerned about data security is the widespread publicity generated by breaches at financial services firm. In late December 2205, an Ameriprise Financial employee’s laptop that contained unencrypted data on approximately 230,000 customers and advisors was stolen from a car. Other financial services firm, including Citigroup and Bank of America, also acknowledge large-scale customer data losses in 2005. President of NCS, Rita Dew, a compliance consulting firm in Delray Beach, Florida, says that the Securities and Exchange Commission requires investment advisors to have policies and procedures that address the administrative, technical, and physical safeguards related to client records and information.

The Response:

Ameriprise Financial had to fight back and had to implement “layers of protection.” It is important for employees who their primary business computer, and employees regularly transport the computer between home, office, and meeting sites. The vulnerability of this arrangement and the need for a safety software program is much needed.

The Outcome:

Employees who are transporting lab tops should install the Steganos Security Suite on their computer. This software allows employees to create an encrypted virtual drive on the laptop that serves as data storage safe. Employees stores all client related data and tax preparation software database on the encrypted drive, which employees has set up with one gigabyte of storage space. The best thing is that when an employee turns off the computer the information is stored “safe”, the software automatically encrypts the virtual drive’s data. The software also generates encrypted backup files, which employees store on CDs in a fireproof safe. This should keep the data secure if any employee’s laptop is stolen or if the drive is removed from the laptop. Other financial advisors are relying on encryption both in and out of the office. Other programs that are being used to protect client’s information are RAID Level 1 system to store data on the drives that are encrypted with WinMagic’s SecureDocs software. Encryption ensures that anyone who steals the computer will be absolutely unable to read the data, even by connecting it to another computer as a “slave drive. This has given many financial advisors the greatest peace of mind.

Terasen Pipelines

The Situation:

Terasen Pipelines is a subsidiary of Terasen Inc. located in Vancouver, Canada and is located in several provinces and U.S. states. In 2001 the company changed its headquarters to Calgary to be closer to the oil. With the big move, the company went through a growth spurt. With the company in many different locations and the growing numbers of employees, the HR department saw a need to find a new system to keep more accurate records.

The Response:

In the past Terasen had kept records on paper and with spreadsheets and with the growth of the company, this system does not work as well as in the past. In order to compensate for future growth, Terasen began to look into HRIS companies to help with the HR operations. After researching different companies, Hewitt’s application service provider model with eCyborg was found to be the right fit.

The Outcome:

Although there was difficulty adapting to a new way of recordkeeping, Terasen was able to find a system that will help support the current and future growth of the company. Fortunately, some of the HR staff had experience working with an HRIS and were able to help their colleagues imagine new processes, as aided by a system. One theme often voiced throughout this process was: "You guys don't know how hard we're working when we can make it so much easier with a system that could do a lot of this for us. You don't always have to run to the cabinet for the employee file just to get basic information. It can all be at your fingertips." (Vu, 2005). In order to help Terasen ease the HR burden of implementing a new HR system, the management of Terasen was convinced to look for a vendor to help implement and maintain a HRIS system. This system has helped Terasen better prepare for current and future growth.

Shaw’s Supermarkets

The Situation:

Shaw’s Supermarkets is the second largest supermarket chain in New England. With a workforce of 30,000 located at 180 stores throughout six states, Shaw's HR staff is responsible for managing employees' personal data. Their employee mix includes approximately 70 percent part-time employees, consisting of students, senior citizens, second-job part-timers, and career part-timers. One third of the workforce is made up of union associates, and Shaw's staff oversees the company's involvement with three unions and six separate contracts (Koven, 2002). In order to help manage the workforce, the HR staff became interested in centralizing its HR operations.

The Response:

In order to centralize HR operations Shaw’s decided to implement an ESS (employee self-service) solution. The use of self-service applications creates a positive situation for HR. ESS gives HR more time to focus on strategic issues, such as workforce management, succession planning, and compensation management, while at the same time improving service to employees and managers, and ensuring that their data is accurate. With this solution, employees have online access to forms, training material, benefits information and other payroll related information.

The Outcome:

Shaw’s has had positive feedback since implementing the ESS solution. "The reaction from our employees has been extremely positive," Penney, VP of Compensation and Benefits, says. "We even had a significant increase in our medical coverage costs, and it was almost a non-issue because the online enrollment featured the plan choices, the employee cost, and the company subsidy. An employee self-service application makes it very easy for them to understand their contributions and coverage options. I received several e-mails from employees saying this was a great change and how easy ESS was, which the case is not often when employees are selecting their benefit options." (Koven, 2002). By giving the employees more access to their information they are able to see the benefit choices available to them. Employees are also able to update their information online, which helps reduce the paperwork of the past. Shaw’s has also seen improvement in productivity because employees are updating information at home, not during work hours.

CS Stars, LLC

The Situation:
New York Attorney General Andrew Cuomo has announced that New York State has reached its first settlement with a company charged with failing to notify consumers and others that their personal data had gone missing. Cuomo’s office, which enforces the state’s 2005 Information Security Breach and Notification Law, charged CS STARS LLC, a Chicago-based claims management company, with failing to give notice that it had lost track of a computer containing data on 540,000 New Yorkers’ workers’ comp claims.

The Response:

The owner of the lost data, which had been in the custody of CS STARS, was the New York Special Funds Conservation Committee, an organization that assists in providing workers’ comp benefits under the state’s workers' comp law. On May 9, 2006, a CS STARS employee noticed that a computer was missing that held personal information, including the names, addresses, and Social Security numbers of recipients of workers’ compensation benefits. But CS Stars waited until June 29, 2006, to notify Special Funds and the FBI of the security breach. Because the FBI declared that notice to consumers might impede its investigation, CS STARS waited until July 8, 2006, to send notices to the 540,000 New Yorkers affected by the breach. On July 25, 2006, the FBI determined an employee, of a cleaning contractor, had stolen the computer, and the missing computer was located and recovered. In addition, the FBI found that the data on the missing computer had not been improperly accessed.

The Outcome:

New York's Information Security Breach and Notification Law, effective in December 2005, requires businesses that maintain computerized data which includes private information to notify the owner of the information of any breach of the security of the system immediately following discovery, if the private information was, or is reasonably believed to have been, acquired by a person without valid authorization. The law affects not only businesses in their dealings with their customers, but employers in their role as custodians of employees’ personal data. (Cadrain)

Without admitting to any violation of law, CS STARS agreed to comply with the law and ensure that proper notifications will be made in the event of any future breach. The company also agreed to implement more extensive practices relating to the security of private information. CS STARS will pay the Attorney General’s office ,000 for costs related to this investigation. (Cadrain)

IBM

The Situation:

IBM's paperless online enrollment system, introduced in 1999, has proved to be a winner for both the company's 135,000 active U.S. employees and the company, according to Cathleen Donnelly, senior communications specialist at company headquarters in Armonk, N.Y. The company saves .2 million per year on printing and mailing costs alone, Donnelly says, and the employees’ can take advantage of a variety of technologies to learn about issues, research program information and access decision support tools from their desktop computers. (Heuring, 2002)

The Response:

One of those tools, a personal medical cost estimator, enables employees to calculate potential out-of-pocket health care expenses under each of the plan options available to them, Donnelly says. Employees log in personally and are greeted by name and with important information regarding their benefits enrollment, such as the deadlines and when changes take effect. They automatically get access to health plans that are available to them, and the calculator lets them compare estimated benefit amounts for each plan.

"Employees can select the health care services they expect to use in a particular year, estimate expected frequency of use, and calculate potential costs under each plan option," Donnelly says. "The feedback that we've received from employees tells us that this tool has really helped them to make a comparison between plans based on how they consume medical services." The calculator shows both IBM's costs and the employee's. (Heuring, 2002)

The Outcome:

"Since we began offering online enrollment, we've learned that employees want web access," Donnelly says, so they can log on at home rather than through the company intranet. So the company has been working to put in place a web-based enrollment system that employees and retirees can access from anywhere.

Employees can get summary information on the plans, drill down into very specific details and follow links to the health care providers for research. Donnelly says the system has received high marks for convenience because employees can "get in and out quickly."

WORKSource Inc.

The Situation:

To meet the challenge of handling 100 new employees, WORKSource Inc. acquired Web-based technology programs from GHG Corp. like electronic paystub, electronic timesheet software, time-off system, and human resource information system (“Tips,” 2006). These tools enabled CEO Judith Hahn to handling payroll procedures efficiently and effectively.

The Response:

WORKSource has eight workforce centers, with approximately 108 employees, located throughout a six-county region. Previously, payroll, benefits, and human resources for those employees were processed and managed by a Professional Employer Organization. The company also has 52 administrative staff in its headquarters office. When the contract with the PEO terminated on June 30, 2006, those 108 employees were immediately moved to the payroll of WORKSource, which meant Hahn’s workload more than doubled effective July 2006 (“Tips,” 2006).

Hahn, in an interview with PMR, said she relied on LEAN to help get a handle on what needed to change for her to manage the increased workload. Two years earlier, Hahn’s CEO had introduced her to LEAN, a Japanese management concept of eliminating wasteful steps and motion when completing processes. “I began to read as much as possible about LEAN and joined an HR LEAN focus group” (“Tips,” 2006).

The Outcome:

Mastering the concepts of LEAN led Hahn to develop and apply her own acronym of “REASON” to her department’s payroll and HR processes. Review the process: map payroll tasks from start to finish. Eliminate waste: determine how to complete a payroll task most efficiently without unnecessary steps. Analyze alternatives: research and evaluate the applicability of new technology. Sell innovations to management: document the return on investment of each innovation. Open the lines of communication: communicate openly—and often—with all stakeholders, including employees and top management. Never allow negativity: make change simple and fun. Give employees plenty of encouragement and time to learn (“Tips,” 2006). Judith Hahn was able to implement the right human resource functions using information systems.

Toshiba America Medical Systems Inc.

The Situation:

Lynda Morvik, director of benefits and human resources information systems at Tustin, California-based Toshiba America Medical Systems Inc. (TAMS), thought it would make sense to add a benefits communication component to it. By having all the benefit information online, the TAMS employee handbook would also be a living document, enabling Morvik to make changes when necessary. Such was the case halfway through the project, when TAMS changed health care plans from Aetna Inc. to United Health Group Inc (Wojcik, 2004).

The Response:

TAMS, an independent group company of Toshiba Corporation and a global leading provider of diagnostic medical imaging systems and comprehensive medical solutions, such as CT, X-ray, ultrasound, nuclear medicine, MRI, and information systems, had been using a payroll service bureau and an in-house solution for HR that didn't include easy-to-use consolidated reporting or an employee portal. After evaluating UltiPro alongside several enterprise resource vendors, TAMS selected Ultimate Software's offering and went live in September 2002 after an on-time and on-budget implementation. Almost immediately upon rolling out the UltiPro portal to employees, TAMS began seeing improvements, with an estimated 70% increase in open enrollment efficiency (Wojcik, 2004).

The Outcome:

In an effort to expand the usage of the Web beyond the benefits enrollment process, TAMS has posted a library of documents and forms on its HR portal, including the benefits handbook, which garnered a 2004 Apex Award for publication excellence. That same year, Business Insurance magazine also gave TAMS the Electronic Benefit Communication (EBC) award for outstanding achievement in communicating employee benefits programs over the Web. To continue elevating its use of Ultimate Software's HRMS/payroll solution, TAMS modified the UltiPro portal to meet the imaging company's unique needs (Wojcik, 2004). It was completely integrated with several proprietary applications created to address compensation and performance management issues so that TAMS employees have a central location for comprehensive workforce and payroll information from a Web browser that they can access with a single sign-on (Wojcik, 2004).

References

Byars, Lloyd L. & Rue, Leslie W. (2004). Human Resource Management, 7e. The McGraw-Hill Companies.
Cadrain, Diane (2007). New York: Company Settles Data Breach Charges. Retrieved June 3, 2007 from [http://www.shrm.org/law/states/CMS_021505.asp#P-8_0]
Clarifying IBM’s Strategic mission for social media (2007). Strategic Communication
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Friesen, G. Bruce (2003). Is your client ready for eHR? Consulting to Management, 14(3), 27. Retrieved June 3, 2007 from ProQuest Database.
Hagood, Wesley O. & Friedman, Lee ( 2002). Using the balanced scorecard to measure the performance of your HR information system. Public Personnel Management, 31(4), 543-58. Retrieved June 3, 2007 from ProQuest Database.
Heuring, Linda (2003). IBM: Laying Outing Enrollment Options. Retrieved June 2, 2007 from [http://www.shrm.org/hrmagazine/articles/0803/0803heuring_paperless.asp]
Koven, Jeff (2002). Streamlining benefit process with employee self-service applications: A case study. Compensation & Benefits Management, 18(3), 18-23. Retrieved June 2, 2007 from ProQuest Database.
O’Connell, Sandra (1994). Security for HR records – human resources. HR Magazine. Retrieved June 3, 2007 from [http://findarticles.com/p/articles/mi_m349] 5/is_n9_v39/ai_16309018
Protecting Client Data (2006). Financial Planning. Retrieved June 1, 2007 from

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Tips on Using Technology to Streamline Payroll Processes – and Cut Costs (2006). Payroll Managers Report, 6(10), 1-9. Retrieved June 2, 2007 from EBSCOhost Database.
Vu, Uyen (2005). Contracting out HRIS easy call at Terasen Pipelines. Canadian HR Reporter, 18(4), 5-9. Retrieved June 2, 2007 from ProQuest Database.
Wojcik, J. (2004). Toshiba Employee Handbook Goes Online. Business Insurance, 38(49), 18.
Retrieved June 2, 2007 from EBSCOhost Database.

Human Resource Information System - HRIS
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Steven Brown, MBA is a loving husband and father of two boys. He enjoys his time with his family by providing a strong family foundation of Christian Faith. After completing his Bachelors degree, Steven wanted to further his ability to teach and share to others his mindset that they can do anything if they would believe in themselves.

Wednesday, December 19, 2012

The Importance of Social Media Marketing Today

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new 'in' thing and definitely here to stay. In a nutshell, it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business.

Certain popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic everyday. In today's world, social networking is extremely successful and social media marketing is very important to a business because of the sheer number of people that access these sites regularly.

The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering many links to your site for free. Social media is generally free to use but marketing the same thing through conventional methods would cost you thousands of dollars. These sites get a lot of traffic and they in turn generate traffic to your site. Also it acts like a word-of-mouth concept that people tend to believe when compared to commercial advertising.

The Importance of Social Media Marketing Today

To make a lasting impact on the user and build a successful business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real time sales. Lehman Hailey believes marketing through social media is a potent method that will make your site profitable over time.

Following are a few pointers that an entrepreneur would do well to remember while utilizing the immense scope of this type of marketing. Firstly, one should always try to give a clear account of the company's product or the contents of the business instead of exaggerating and claiming the impossible because this discourages people from visiting your site whereas a more realistic picture generates slow but steady traffic over time. Secondly, it is important to post as many links as you can wherever there is a provision to do so.

Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.

The Importance of Social Media Marketing Today
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You can get more information about Lehman Hailey on his blog located at http://www.lehmanhailey.com/blog

Sunday, December 16, 2012

Advertising Using Social Networking Sites

As a category, social networking sites are probably the most widely used sites on the internet after search engines. Sites like Facebook and Twitter are mentioned as the power houses of the internet, along with Google. So if you're trying to market a business online, you can't overlook their potential as a small business marketing tool.

Almost everyone that is online now has a Facebook profile or a Twitter account, and each of these people can be considered a potential customer. By trying to find ways to promote your products on those sites, you are going to be reaching many more customers than you would if you just stuck to other methods of online marketing, like SEO. This isn't a recommendation that those methods be abandoned, but rather a suggestion that you can create an even more successful business by augmenting your existing internet marketing campaign so that it includes these more social advertising opportunities.

There are two ways to boost your sales through social networking sites. The first is to use the sites as a marketing tool and create profiles for your business on these sites. This is a great way to interact with your customers, grow trust in your brand, and to start and open an engaging dialogue about your services and niche with the public.

Advertising Using Social Networking Sites

If you choose to do this on Facebook, you will set up a business page, rather than a normal profile. There is no such distinction on Twitter. Then on Facebook, rather than having people become friends with your business like they would with your personal profile, they will 'like' your business page instead. This is a great way to build a following. On Twitter, you would set up and run a business profile similar to how you would a personal.

There are also paid advertising options that you can explore in the realm of social networking. Because social networking is still relatively new in terms of the life of the internet, there is still likely going to be more growth and development in how these advertising models work. As it is, though, there are ways that you can pay to advertise your products through social networks; most notably and powerfully, through Facebook.

Facebook has a powerful system for buying advertising. This works on a system like that used by the major search engines; a pay per click system. This means that you will bid a certain amount that you want to pay each time a person clicks on your ad. You will then only pay when someone actually clicks through to your ad, not just when your ad is displayed. This is a great model for at least ensuring that your message is being seen.

The great aspect of these ads is like everything else on social networking sites, they're social. If someone likes an ad that you've posted, they can actually 'like' it. This will get it to show up their news feed, and the news feeds of their friends, who will then hopefully click on the link, 'like' it, and repeat the process. This social aspect of advertising is what makes the process of advertising with Facebook so appealing. People are also much more likely to trust a product or company when it comes recommended by a friend than if it was simply a random ad appearing on a web page.

With Facebook, there is also a strong market for advertising within applications, as well as on the primary pages. So, if you have an ad that is successful or an ad that is in a successful application, then the social sharing aspect of the site should make your message spread like wildfire.

Advertising Using Social Networking Sites
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Mark Matthews is a consultant for a successful small business marketing tool company and has expert knowledge of selling online marketing. Download the free "Profiting from Local Online Marketing" report at http://www.localmarketingsource.com

Friday, December 7, 2012

The Advantages And Disadvantages Of Social Media

Social media is a phenomenon that seemed to overtake us overnight. Many hard-core, died in the wool marketers simply sat and scratched their heads as the wave approached. Some of them are still scratching away. Yet social media is just exploiting the core element of the Internet -- connecting and engaging. As technology has advanced, communities have grown and as personal computers have become so small that they fit in your pocket, we have found every reason and every opportunity to connect with each other online.

For the internet marketer, these are exciting times. Every company should have a social media strategy and engage the opportunity for everything that it is worth if you want to take the power of the internet to the max. Some organizations have done particularly well here, while others have been less fortunate. It's important to do the appropriate amount of research before crafting a social media marketing strategy and to understand the differences among all the social media outlets.

What are the advantages? Simplicity, primarily. It is relatively easy to get your message to your customers and also fairly easy to actually target your customers in the first place. You can use social media to gather a lot of information about your clients and prospects and you can also use it to build customer relations. If you know what you are doing and have a little bit of luck on your side, your messages can go viral and be picked up by thousands or millions of people, who may have been outside of your marketing arena. Before you know it, you could have more interest and more hits to your website than you know what to do with.

The Advantages And Disadvantages Of Social Media

What are the disadvantages? Well, so long as you are thoughtful, careful, above board and respect the priorities of the various social media sites, there really shouldn't be too many disadvantages. However, if you break any of these golden rules, you could find that your social media engagement backfires in a big way.

Remember that social media sites are essentially "social," and few of these communities take kindly to overt or "in-your-face" advertising. It's possible to interact without being commercial and to pitch your brand as being interesting. Don't release a publicity campaign without thinking twice about this, as if you're not careful you could end up garnering a considerable amount of negative publicity. Above all else, always be honest and never try and milk the system. If you are dishonest or shady in the hope of trying to make a greater impression, the social media world has a way of finding out.

Those who are the most successful with their social media marketing strategies are those who take time to create something unusual, with a great angle. You have to be able to get the right amount of attention in a short space of time, so something out-of-the-box, audacious or even a little controversial is likely to win out. Look at your customers, respect them, understand them and then give them something juicy to talk about, in as subtle a fashion as possible.

The Advantages And Disadvantages Of Social Media
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Diana Samalot is mother to twin girls, writer, entrepreneur, internet marketer and success coach. She can help you market your online or brick and mortar business with a proven system, training and world class support. To find out if you qualify to become part of her team of entrepreneurs and possibly a millionaire, go to >>>> http://thebestmillionairecreator.com.

Monday, December 3, 2012

The Influence Of The Internet On People's Social And Psychological Realities

The influence of the Internet has caused a change in the way we communicate, learn and shop.

The Internet is probably most famous for the ability to spread information, fact or fiction. We were once limited to news editors of a local paper, then to national cable news. Now anyone can search the globe, visit local papers in foreign countries, and see the views of all sides. This ease of information has also brought with it a large amount of hoaxes, money schemes, and fallacies.

There is no question that easy access to the Internet, like the introduction of mail service and the invention of the telephone, has changed the nature of people's connection to others in their social world. Mail made possible connections among people without physical proximity, and the telephone facilitated communication among distant people, making rapid connections possible across long distances.

The Influence Of The Internet On People's Social And Psychological Realities

But has this communication revolution changed the pure nature of interpersonal and group processes?

On the one hand, since the primary use of the Internet is communication, some people might speculate that the Internet will have positive social consequences in people's everyday lives because it increases the frequency and quality of interpersonal communications among people. People with easy access to others would feel better connected and more strongly supported by others, leading to happiness and engagement in families, organizations, communities, and society more generally.

But, on the other hand, the ease of electronic communication may lead to weaker social ties, because people have less reason to leave their homes and actually interact face to face with other people. The Internet allows people to more easily work from their home, to form and sustain friendships and even romantic attachments from their home, to bank from their home, to vote and engage in political and social issue based discussions with others (from home).

In this variety of ways, Internet communications can potentially displace face-to-face communications. I think this point is important because psychologists in many researches have described and proved such face to face and telephone connections as being of higher quality, when viewed in terms of their contribution to satisfaction and well-being.
Reading a series of longitudinal and experimental studies (e.x. McKenna, Green, and Gleason), who test a theory of relationship formation on the Internet, these researchers directly address the argument that the psychological quality of Internet social interaction is lower than is the psychological quality of traditional face-to-face interaction.

Consider my own use. I've received several e-mail messages in the past hour. My boyfriend confirms the dinner for tonight. Even though it is weekend, my colleagues send me questions about the pending exam expects a quick answer. So does some graduate student from Europe, that I recently met on "MySpace" with an urgent request for a letter of recommendation. My friend Ksenija sends me an IM to tell me the latest news about her new love. And so on and so on...

I assume that I am also living a virtual life, and what's the most interesting of all, all of my friends online, are also my friends in real life. And if they weren't that in the past, I somehow managed to bring my cyber friends into my real life, so I could here in my real life enable real communication, real face-to-face "talks", real exchange of emotions, feelings of happiness, satisfaction and well-being. I'd say for me, the Internet is a great new way for doing old things.

So, what else conclusion can I bring except the one that Internet life cannot stand on itself without real-life communication. It is simple: If we understand the qualities of face-to-face communication that influence the impact of such communication on people and their social interaction, we would be able to predict the probable influence of any new communication technology. However, researchers show that people sooner or later convert their cyber contacts into more traditional face-to-face, the same as I do. People use the Internet, in other words to help them achieve their real-life goals. And rather than technology's changing people's social and psychological reality, in other words, people change their use of technology to facilitate their creation of a desired social reality.
Internet users should closely examine their behavior, to ensure that excessive time online will not negatively impact their personal well-being. We shouldn't throw our computers out the window, but neither should we charge on blindly into complete dependence on the Internet. As with many things in life, it seems that moderation and balance are key to maximizing the Internet's positive effect.

The Influence Of The Internet On People's Social And Psychological Realities
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Saturday, December 1, 2012

Let's Get Social Review - Another Product by Ryan Deiss

Because you are reading this column you have most likely come into contact with Ryan Deiss latest merchandise Let's Get Social and seeking a review to predict if you are getting scammed or the product is legit. In this review I am undertaken to look at the major parts that you must be searching into to make out if this merchandise is for you and how to choose.

Initially, let's peek at what Let's Get Social offers to you the buyer. You are going to get your hands on some training with the pink haired Kate Buck worth more than the you are going to pay in itself. You additionally get the liberty to exercise their brand name and this is going to give you an advantage at the outset of your business. You also get blueprint on how to build up the full business for yourself and an in to Kate's contacts (There is superior value here people).

Here is a caution my friends! If you are in actual fact planning on digging in and working your butt off then this course is going to be a great value to you, but if you are looking for a way to leverage the internet to make money from home then I wouldn't necessarily go this direction.

Let's Get Social Review - Another Product by Ryan Deiss

I use Social Media on a daily basis to foster relationships, produce leads, and make sales and it is exceptionally successful, but there is a learning curve and it does require time to get to work. With that being said, to obtain entry to this course and all the support to begin you own Social Media management business I would say that you can't go amiss for bucks!

One last piece we have got to look at before we put a stop to this review of Let's Get Social is Ryan Deiss himself. Permit me to say to you Ryan Deiss has been online for a long time and is the authentic deal and a fantastic person.

I have personally paid for and tried some of his products and I have always been happy with the purchase. I would advise you that that as all good sales videos go this will probably not be as easy as the video makes it sound, but his products are legit and he will not scam you.

So if you would like to walk the route of being a Social Media Manager and place your time and effort on that stream of income I say acquire a copy of Let's Get Social and get to work! If you are not very convinced if being a Social Media Manager is your cup of tea then perhaps a different possibility may agree with you superior, but I am telling you that Ryan is pure and you aren't going to scammed by buying any of his products.

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Tuesday, November 27, 2012

The Effects of Mass Media on the Development of the Children

The mass media, particularly television, influence childhood development by providing opportunities for modeling and information-seeking outside family and school. Americans in all age groups tend to spend more time watching television than any activity other than sleeping. The average American child has been estimated to watch over 20,000 television commercials per year in addition to the commercial programming interspersed between them. In 2000, children two to five years old watched 40 hours of television per week and children six to eleven years old watched 50-60 hours per week. Thus the messages that television conveys not only represents the culture in which they appear but are also a large part of it.

Stereotypical behavior by females and males characterizes both children's and adult's programming, as well as commercials. For example, a study of Saturday morning children's programs found that 68% of the major characters were male and that male characters engaged in more activity than female characters. Boys thereby had the greater opportunity to imitate same-sex models than girls. Also, the sexes tended to appear in different roles. Females were more often presented in relationships with others such as family or friends, while males were more often portrayed in roles independent of others or at work. In commercials, males were presented as more knowledgeable and females as more bewildered. Here we see the familiar pattern of males seeming more important, deserving of more attention, and more in command of themselves and the situation. Not surprisingly, both children and adults who watch more television tend to be more aware of gender stereotypes, see themselves in more stereotypical terms and hold more traditional attitudes toward men's and women's roles.

Magazine advertising has conveyed similar messages. Until recently, ads rarely showed women in working roles and never showed them as executives or professional. Several stereotypes of women's roles occurred regularly

The Effects of Mass Media on the Development of the Children

a. Women's place as in the home
b. Women as not making important decisions
c. Women as dependent and in need of men's protection
d. Men regarding women as sex objects, not as people.

Women most often were portrayed as happy and diligent homemakers, beautiful and dependent social companions, or most concerned with being blonde, thin, or having other physical characteristics they did not possess.

Television has made some attempts to adjust to the reality of women in the workplace, but not without difficulty. The Wall Street Journal observed in 1984 that, while most advertisers agreed that they should no longer portray mothers as dim-witted housewives aiming to please, they didn't know what should replace those images. As a result, fewer commercials and programs were showing married mothers at all and Dad was instructing the kids about the virtues of toothpaste, instant rice, and the like. Television's stay-at-home mothers have been replaced by single women, divorced women sharing homes. These changes suggest that television may contribute less to the formation and reinforcement of gender stereotypes than in the past. It has contributed greatly to gender stereotyping by present-day parents, however, who are passing on what they have learned about male and female roles to their children.

The Effects of Mass Media on the Development of the Children
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Friday, November 23, 2012

An Expert Guide - How to Influence People With Social Influence Theory

A lot has been said on social influence theory and it's power to guide others on how to influence people. Social influence is used in many ways and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Before I continue further, let us look into the definition of the theory:

What's Social Influence Theory?

Social influence occurs when an individual's thoughts or actions are affected by other people intentionally or unintentionally as a result of the way the changed person perceives themselves in relationship to the influencer, other people and society in general.

An Expert Guide - How to Influence People With Social Influence Theory

Harvard psychologist, Herbert Kelman explains more with 3 identified broad varieties on this theory:

Compliance : A person looks like he agrees with the majority of the people within a group even though deep in his heart he's not

Identification: A person will be influenced by well respected or liked person such as celebrities or elder family members to follow his or her behaviors.

Internalization : A person will be easily influenced to agree with something both publicly and privately.

How To Influence People?
Pick an opinion leader (well respected and famous person) and associate him or her in your communication as this strategy is related to the "identification" factor. Mention how many people have contributed in a program in your communication so that other people will be influenced to fit in a society. Testimonials of past customers or people in similar situations sharing the benefits of using a particular product will add perceived value to the persuasion process. This will make the new buyers think "If others can solve their problems with this product, why can't I do the same?". The more testimonials you have, the greater will be the influence. Some people want real life social proof to believe facts or statements, and videos are the correct tool for persuading them. The higher the number of views for a relevant video, the more persuasive it will be at getting someone to view it.

An Expert Guide - How to Influence People With Social Influence Theory
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How To Master The Art Of Social Influence Theory?

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• Read other articles and get educated on how to influence people

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• Join FREE hypnosis mind control training or ecourses (related to social influence theory)

Tuesday, November 20, 2012

Remove Recycler Virus - What it is and How to Conduct a Recycler Virus Removal

Recycler virus is a virus that exploits the autorun feature of Windows. It copies the autorun.inf files on each drive of the computer, be it permanent or a removable media such as DVDs, CD ROMs, USB Devices, or Memory Sticks. The recycler virus originated from the W32.Lecna.H worm that spreads itself by copying itself to all the active drives.

The virus creates a hidden folder in each active drive. Each time you insert a removable media, it will execute itself. It uses a batch file to modify the system registry and executes itself each time the system starts up. You cannot remove the virus even after formatting your removable media. The anti-virus software may detect it but cannot remove it.

The recycler virus is very destructive. Once it infects your computer, it will connect itself to malicious websites and download the malicious code to your computer. The malicious code will then steal your personal information such as credit card information, social security, account numbers, usernames, and passwords stored on your computer.

Remove Recycler Virus - What it is and How to Conduct a Recycler Virus Removal

Conduct a Recycler Virus Removal

You can remove the recycler virus both manually and by using any recycler virus removal tool. To remove the virus manually, you need to:

1. Search for the process called CTFMON.EXE and kill it through Task Manager.

2. Search CTFMON.EXE file in the Startup menu and delete it.

3. Boot the system in safe mode and open the command prompt.

4. Disable hidden, system, and read only attributes for autorun.inf and recycled folder delete them.

5. Clean the recycle bin.

6. Repeat these steps for all the drives on your computer.

7. Open registry editor and modify the NoDriveTypeAutoRun entry with 03ffffff value after searching it in following registry folders: HKEY_LOCAL_MACHINESOFTWARE HKEY_CURRENT_USERSOFTWARE

8. Reboot and scan your system with latest antivirus software.

The manual removal of the infection is not recommended because it requires an expertise to edit windows registry. In case you remove/modify a wrong registry entry, you may cause severe damage to your system. Therefore, it is always better to remove Recycler Virus with a specialized removal tool.

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Jim Marshall is an expert computer technician with fifteen years of experience in the industry. Since his own computer was destroyed by malicious software, he has been studying anti-spyware, adware, and malware systems for years. His website details the comprehensive results of this research, ranking the best anti spyware programs available.

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Friday, November 16, 2012

Do Mass Media Influence the Political Behavior of Citizens

Outside of the academic environment, a harsh and seemingly ever-growing debate has appeared, concerning how mass media distorts the political agenda. Few would argue with the notion that the institutions of the mass media are important to contemporary politics. In the transition to liberal democratic politics in the Soviet Union and Eastern Europe the media was a key battleground. In the West, elections increasingly focus around television, with the emphasis on spin and marketing. Democratic politics places emphasis on the mass media as a site for democratic demand and the formation of "public opinion". The media are seen to empower citizens, and subject government to restraint and redress. Yet the media are not just neutral observers but are political actors themselves. The interaction of mass communication and political actors -- politicians, interest groups, strategists, and others who play important roles -- in the political process is apparent. Under this framework, the American political arena can be characterized as a dynamic environment in which communication, particularly journalism in all its forms, substantially influences and is influenced by it.

According to the theory of democracy, people rule. The pluralism of different political parties provides the people with "alternatives," and if and when one party loses their confidence, they can support another. The democratic principle of "government of the people, by the people, and for the people" would be nice if it were all so simple. But in a medium-to-large modern state things are not quite like that. Today, several elements contribute to the shaping of the public's political discourse, including the goals and success of public relations and advertising strategies used by politically engaged individuals and the rising influence of new media technologies such as the Internet.

A naive assumption of liberal democracy is that citizens have adequate knowledge of political events. But how do citizens acquire the information and knowledge necessary for them to use their votes other than by blind guesswork? They cannot possibly witness everything that is happening on the national scene, still less at the level of world events. The vast majority are not students of politics. They don't really know what is happening, and even if they did they would need guidance as to how to interpret what they knew. Since the early twentieth century this has been fulfilled through the mass media. Few today in United States can say that they do not have access to at least one form of the mass media, yet political knowledge is remarkably low. Although political information is available through the proliferation of mass media, different critics support that events are shaped and packaged, frames are constructed by politicians and news casters, and ownership influences between political actors and the media provide important short hand cues to how to interpret and understand the news.

Do Mass Media Influence the Political Behavior of Citizens

One must not forget another interesting fact about the media. Their political influence extends far beyond newspaper reports and articles of a direct political nature, or television programs connected with current affairs that bear upon politics. In a much more subtle way, they can influence people's thought patterns by other means, like "goodwill" stories, pages dealing with entertainment and popular culture, movies, TV "soaps", "educational" programs. All these types of information form human values, concepts of good and evil, right and wrong, sense and nonsense, what is "fashionable" and "unfashionable," and what is "acceptable" and "unacceptable". These human value systems, in turn, shape people's attitude to political issues, influence how they vote and therefore determine who holds political power.

Do Mass Media Influence the Political Behavior of Citizens
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