Beginners' Guide - Advantages and Disadvantages of Social Media

We all are beginners at some point. For the beginners the biggest challenge is to know the advantages and disadvantages of Social Media. Today we are going to talk about the Social Media - Advantages and Disadvantages. Many small business owners have not yet taken advantage of social media to help grow their business. It has become so vital for us to stay connected and convey the right message. To get the best out of this platform here are some tips and guidance for the beginners to know.

First of all some facts and figures of social media sites:

One in every nine people on earth is on Facebook Twitter is adding nearly 500,000 users everyday One in four Americans watches a video online everyday During the second half of 2010, LinkedIn membership base grew, on average, by 1 million new members every ten days

Beginners' Guide - Advantages and Disadvantages of Social Media

Connect: Facebook helps you connect and share with people in your life. Just think what was your life before Facebook invented? Was it more relax, exiting, boring or challenging? In Facebook we can create a personal profile, add other users as friends & exchange messages. If we talk about LinkedIn, it gives us the opportunity to connect with professionals across the globe. Whether you are using it for personal growth or spreading your business. It also gives you the opportunity to connect with business minded people like you. If we talk about Twitter, it is simply amazing! Twitter is a real time information network that connects you to the latest stories, ideas what you find interesting. It gives you an opportunity to know what's happening around the world in 140 characters long tweet!

Interact: With your connections Facebook gives you an opportunity to let people know about you. You can share your photos, stories and create fan page. As a business, Facebook pages are a good source of feedback on your product/services. In LinkedIn you can interact with professionals on one single platform. You can discuss business, resources, ideas, learning opportunities and lot more. In Twitter, tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the followers. On a personal level Twitters allows one to communicate with friends and families. On business level it connects your current & potential customers with your product & service.

Exchange: With the use of Facebook, we exchange joy, fun, sorrows, help and many more things at one place! Facebook slowly also being used like email. So this is one of the cost-effective ways to connected. With the use of LinkedIn we exchange professional expertise along with useful information which eventually enhances our professional brand. It also exchanges stronger business ideas with each other. On a business level, it helps us to exchange feedback, comments which eventually lead to increase business. On a personal level, it helps you in personal development. Twitter is a powerful tool for exchanging information and news as Twitter user often link to useful sites or articles & can be source of alternative news.

Disadvantages: As we discussed the Advantages of Social Media but we cannot ignore the Disadvantages just to be more secure on online platform.

Think about the viral potential of media. When news are negative and bad in taste, the same will happen with that brand. It is hard to undertake damage control when you are dealing with social media. Your name might get spoiled within hours. The best example is MacDonald's Twitter promotion. According to Mail Online news article - Mac Fail! MacDonald's Twitter promotion backfires as users highjack hash tag MacD stories to share fast food horror stories. Opponents accused the burger franchise of making customer vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail. Another disadvantage is to face threat from fake profile and ID. This is one of the biggest disadvantages of Facebook. People often use fake profile to insult or harassing someone. Students who are Facebook addicted do a bad result on his or her exams. One of the major risks of social networking and the Internet in general is breaches in privacy. These sites collect considerable amounts of personal information, with email addresses being one of the most collected pieces of personal data. Also these social networking sites possibly reduce persons' compassion. You can check Twitter updates from your phone and send messages from anywhere. Social networking sites have the potential of having spreading negative or Anti-social messages. Amongst

As discussed above there are both Advantages and Disadvantages of Social Networking. One thing is clear; it is up to the person how he/she wants to get benefit from Social Media platform. In life we are often subjected to good and bad choices it is only we ourselves, who can decide what we want.

Beginners' Guide - Advantages and Disadvantages of Social Media
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I hope this article helps you to understand the importance of using Social Media in a safe way. If you find this article useful & informative please share amongst your friends&families. For more articles please visit http://pulindave.com/blog and dont forget to drop your valuable feedback.

The Advantages And Disadvantages Of Social Media

Social media is a phenomenon that seemed to overtake us overnight. Many hard-core, died in the wool marketers simply sat and scratched their heads as the wave approached. Some of them are still scratching away. Yet social media is just exploiting the core element of the Internet -- connecting and engaging. As technology has advanced, communities have grown and as personal computers have become so small that they fit in your pocket, we have found every reason and every opportunity to connect with each other online.

For the internet marketer, these are exciting times. Every company should have a social media strategy and engage the opportunity for everything that it is worth if you want to take the power of the internet to the max. Some organizations have done particularly well here, while others have been less fortunate. It's important to do the appropriate amount of research before crafting a social media marketing strategy and to understand the differences among all the social media outlets.

What are the advantages? Simplicity, primarily. It is relatively easy to get your message to your customers and also fairly easy to actually target your customers in the first place. You can use social media to gather a lot of information about your clients and prospects and you can also use it to build customer relations. If you know what you are doing and have a little bit of luck on your side, your messages can go viral and be picked up by thousands or millions of people, who may have been outside of your marketing arena. Before you know it, you could have more interest and more hits to your website than you know what to do with.

The Advantages And Disadvantages Of Social Media

What are the disadvantages? Well, so long as you are thoughtful, careful, above board and respect the priorities of the various social media sites, there really shouldn't be too many disadvantages. However, if you break any of these golden rules, you could find that your social media engagement backfires in a big way.

Remember that social media sites are essentially "social," and few of these communities take kindly to overt or "in-your-face" advertising. It's possible to interact without being commercial and to pitch your brand as being interesting. Don't release a publicity campaign without thinking twice about this, as if you're not careful you could end up garnering a considerable amount of negative publicity. Above all else, always be honest and never try and milk the system. If you are dishonest or shady in the hope of trying to make a greater impression, the social media world has a way of finding out.

Those who are the most successful with their social media marketing strategies are those who take time to create something unusual, with a great angle. You have to be able to get the right amount of attention in a short space of time, so something out-of-the-box, audacious or even a little controversial is likely to win out. Look at your customers, respect them, understand them and then give them something juicy to talk about, in as subtle a fashion as possible.

The Advantages And Disadvantages Of Social Media
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Diana Samalot is mother to twin girls, writer, entrepreneur, internet marketer and success coach. She can help you market your online or brick and mortar business with a proven system, training and world class support. To find out if you qualify to become part of her team of entrepreneurs and possibly a millionaire, go to >>>> http://thebestmillionairecreator.com.